![]() ![]() “After all, lead generation has been around for decades, going back to telemarketers and even door-to-door salesmen. “This aspect of Zillow’s business has never been the sexiest part of what it does,” Fortune Magazine notes. We are early in this expansion, but we are well on our way.” What others are sayingĭespite forays into iBuying and mortgages, Zillow’s profit center remains its Premier Agent program. “Today, the millions of people who rely on Zillow to start their home search can now rely on Zillow and its affiliates to help them finish it - with the same transparency, reliability and confidence they’ve come to expect from real estate’s most trusted brand. Zillow Group brands include: Zillow, Trulia, StreetEasy, HotPads, Out East, Zillow Rentals, Zillow Premier Agent, Zillow Home Loans, Zillow Closing Services, Dotloop, Mortech, Bridge Interactive and ShowingTime. Originally positioning itself as a media company and relying on advertising revenue alone, Zillow now also provides real estate services in-house, from mortgages to closing. Zillow remains the largest online database of homes and is the most popular real estate site on the web, offering not just a glimpse of home values, but access to virtually every component of a residential real estate transaction. This shift also led to significant layoffs: 2,000 people, comprising 25% of employees. By November 2021, however, the company began shutting Zillow Offers down, saying they had not been able to accurately forecast home values. The company hoped to leverage its vast data resources to buy and sell houses in bulk. Zillow entered the iBuying business with an initiative called Zillow Offers in 2018. In 2015, Zillow acquired its nearest competitor, Trulia, and announced the formation of Zillow Group. When the website launched in 2006, it was the first and only way consumers could search online for homes nationwide and see an estimate of their - and their friends’ - home values.Īfter expanding into rental and mortgage markets, Zillow went public in 2011 and quickly extended its presence in the marketplace by acquiring StreetEasy and HotPads in the next two years. Expedia founder Rich Barton and Senior VP Lloyd Frink founded Zillow to give the public easy access to information about buying and selling homes. ![]()
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